Projects & Campaigns

My work lives at the intersection of strategy and storytelling. Below you'll find a snapshot of my social media content, brand campaigns, and writing — each shaped by the belief that good communication doesn't just inform, it connects.

Social Media

Content That Connects

From real estate to motorsports to campus brands, I create social content that's on-brand, data-informed, and built to perform. I manage everything from strategy and copywriting to graphics and scheduling — with a focus on authentic storytelling that grows engagement and builds community.

Platform experience: Instagram, Facebook, LinkedIn, TikTok, YouTube
Tools: Canva, Adobe Creative Suite, Meta Business Suite, Hootsuite
Achieved 50% engagement increase through refined Meta strategy
Currently managing personal real estate brand on Instagram & Facebook

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Branding & Campaigns

Strategy Meets Creativity

I've contributed to campaigns for national brands and local organizations alike — from a district-level AT&T advertising campaign to executive communications at FedEx. My approach always starts with the audience: who they are, what they care about, and how to meet them where they are.

Led AT&T national campaign as Plansbook Coordinator & Presenter (AAF NSAC)
Redesigned FedEx Speakers' Bureau to align executive visibility with media strategy
Produced branded newsletters, event coverage, and enrollment marketing content
Experience with Cision, HubSpot, Airtable, and Adobe Experience Manager

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Writing

Words With Purpose

Clear, compelling writing is at the core of everything I do. My writing background spans press releases, feature stories, executive bios, event recaps, and brand copy — all grounded in AP Style and shaped by real deadlines and real audiences.

20+ published pieces for the University of Mississippi School of Business
Press releases, media pitches, and earned media tracking via Cision
Executive bios and speaker profiles for FedEx corporate communications
Skilled in AP Style, brand voice adaptation, and audience-specific messaging

View Writing Samples